Master of Business Administration
The MBA develops graduates with business knowledge, management competence, and decision-making ability. Students are expected to analyze business problems, apply knowledge in practice, lead organizations, and respond to market and technology change. The program also emphasizes ethics, social responsibility, and the integration of knowledge for sustainable business development. Overall, the MBA focuses on management practice, career development, and applied business skills for professionals and future managers.
Program Learning Outcome
(1) Apply business knowledge to solve problems and fulfill professional duties.
(2) Acquire knowledge in accounting, finance, marketing, strategy, organizational behavior, ethics, leadership, and sustainable development.
(3) Utilize digital data and information systems for decision-making and collaboration.
(4) Utilize both quantitative and qualitative methods to analyze and interpret business data.
(5) Utilize decision-making tools to select a solution under specified resources and risk constraints.
(6) Prepare business reports, summarize research findings, and organize team activities.
(7) Uphold academic and professional ethics in learning and work, and comply with relevant regulations and standards.
(8) Summarize how ethical frameworks and ESG guidelines guide stakeholder impact considerations.
(9) Implement personal learning and career development plans through guided practical experiences and project work.
Core Courses (6 courses)
- Business Research Methodology
- Modern Managerial Accounting
- Operations Management & Strategic Management
- Integrated Marketing
- Financial Management
- Organizational Behavior, Leadership & Business Ethics
Specialization major courses
(Choose 2 out of 5 options.)
Human Resource Management Track
- Strategic Compensation and Performance Management
- Developing Human Capital in Organizations
- Human Resources Information System
- Contemporary Issues in Human Resources Management
- Consulting in Human Resources Management
Modern Marketing Track
- Consumer Behavior Analysis
- Selling and Sales Management
- Product and Price Management
- Modern Retailing
- Integrated Marketing Communication
Finance and Accounting Track
- Financial Statement Analysis and Investment Data Analysis
- Advanced Financial Accounting
- International Corporate Finance
- Topics in Finance and Accounting Research
- Finance and Accounting Seminar
Global Logistics Management Track
- Seminar in Logistics and Supply Chain Management
- Physical Distribution Management
- Global Logistic
- Material Management
- Transportation Management
Innovation Management Track (EMBA)
- Leadership and Sustainable Organization
- Innovation and Management for Change
- Human Resource Management
- Entrepreneurship and Small Business Management
- Logistics Management
Hospital Management Track
- Quality and Materials Management in Healthcare
- Hospital Planning and Designing
- Services Marketing Management in Healthcare
- Leadership in Healthcare Organizations
- Transforming Healthcare
Business Intelligence and Data Analytics Track
- Introduction to Business Intelligence and Data Analytics
- Data Mining and Predictive Analytics
- Big Data Strategies for Business
- Data Visualization and Storytelling
- Strategic Decision Making with Business Analytics
Graduation Dissertation
(choose 2 out of 3)
MBA工商管理硕士 学制:2年 学分设置:36学分
培养目标：工商管理硕士课程旨在培养学生的管理能力、分析能力与决策能力，重视管理实践、问题分析与商业决策能力的培养。
研究领域：课程内容兼顾基础管理知识与专业应用，MBA基础课程、主修课程与多元选修课程内容，涵盖会计、经济分析、运营管理。
就业方向：就业范围广泛，选择金融与会计、市场营销、人力资源管理、创新管理、医院管理，以及商业智能与数据分析等领域就业。
